Gabriel Mitchell

February 1, 2026

February 1, 2026

I was born and raised in Palo Alto, and split my time between San Francisco and London.


I’m a product engineer and founder working at the intersection of AI, design, and software. I co-founded New Material, an AI design and software studio building industry-agnostic tools and products. Our clients have included some of the world’s largest automotive OEMs and professional services firms.


Before New Material, I was a Design Lead at IDEO in Chicago and London. Earlier in my career, I worked at R/GA in New York.

I was born and raised in Palo Alto, and split my time between San Francisco and London.


I’m a product engineer and founder working at the intersection of AI, design, and software. I co-founded New Material, an AI design and software studio building industry-agnostic tools and products. Our clients have included some of the world’s largest automotive OEMs and professional services firms.


Before New Material, I was a Design Lead at IDEO in Chicago and London. Earlier in my career, I worked at R/GA in New York.

Thoughts

Thoughts

2026

Can product designers contribute useful "Vibe Code"?

Can product designers contribute useful "Vibe Code"?

February 1, 2026

February 1, 2026

Work

Work

2020 → Now

Co-Founder at New Material

Co-Founder at New Material

Bay Area & London

Bay Area & London

2017 → 2020

Design Lead at IDEO

Design Lead at IDEO

Chicago & London

Chicago & London

2016

Interaction Design at R/GA

Interaction Design at R/GA

New York, NY

New York, NY

Education

Education

2012 → 2017

Carnegie Mellon University

Carnegie Mellon University

Pittsburgh, PA

B.F.A. Product Design and Human Computer Interaction

B.F.A. Product Design and Human Computer Interaction