FieldDay - Co-founder

Create custom machine learning models using just your phone.

Create custom machine learning models using just your phone.

In 2023 I co-founded FieldDay, a no-code tool that enables anyone to create custom computer vision models and embed them in any app using just an iPhone. We dramatically reduce the barrier to creating custom models by using the phone’s built in camera for data collection and testing.

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My Role

As a founder I worked on all aspects of getting the product off the ground, from product development and UX to finding our first 100 users, building relationships with platforms like Snap AR, and product marketing.

Challenge

Data collection is one of the biggest barriers to creating custom computer vision models. We felt that current AI training tools, focused heavily on training models assuming the user already had the datasets. But what if users didn't have data / know how to collect it in the first place?

Solution

By bringing the whole workflow to the phone, we dramatically reduced the iteration time between training data collection and AI model testing. Users can simply collect and annotate images in the app and see feedback of their custom models in minutes.

Outcomes

FieldDay was Product of the Day on Product Hunt and powered the AR Lens of the Year awarded by Snap. It continues to be used by AR creators and machine learning enthusiasts around the world.

FieldDay enables creators, technologists, and domain experts to build custom computer vision models with just your iPhone camera, without a single line of code. Easily package and import them where ever you want.

FieldDay enables creators, technologists, and domain experts to build custom computer vision models with just your iPhone camera, without a single line of code. Easily package and import them where ever you want.

Collect samples of what you’d like your model to detect. The more you show it, the more it knows.

Collect samples of what you’d like your model to detect. The more you show it, the more it knows.

Train and test your models in a matter of minutes with a tap of a button. See predictions in real-time with models running on your device.

Train and test your models in a matter of minutes with a tap of a button. See predictions in real-time with models running on your device.

Export models to any platform. We offer support for Lens Studio, Unity, Swift, Python, Web, and more.

Export models to any platform. We offer support for Lens Studio, Unity, Swift, Python, Web, and more.

FieldDay Overview + Snap Integration

Some of our earliest users were augmented reality developers and creators who were looking for a way to make more customized machine learning models for their brand experiences. Above is a tutorial we made on how to use FieldDay with Snap to identify products and trigger AR animations.

Some of our earliest users were augmented reality developers and creators who were looking for a way to make more customized machine learning models for their brand experiences. Above is a tutorial we made on how to use FieldDay with Snap to identify products and trigger AR animations.

Product Hunt Launch

FieldDay was well received on Product Hunt, earning 3rd product of the day.

Designed and developed in 🌦️ London.

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