Co-founder / advisor

Founded by Rafael Nadal and his personal doctor, Forma is on a mission to prevent injuries in tennis players at all levels.

Founded by Rafael Nadal and his personal doctor, Forma is on a mission to prevent injuries in tennis players at all levels.

In 2020, I helped Rafael Nadal's personal doctor Angel Ruiz Cotorro create a product that would allow any tennis player to access injury prevention and treatment help. Today, Forma is the world’s first holistic, digital injury prevention and recovery program, uniting medicine, and performance for tennis players of all ages.

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My Role

I support Forma in product development, design, team building, and working with US-based customers and am an active member of the board.

Challenge

Tennis injuries are on the rise, especially among young players. We wanted to build a product that would help any player, anywhere, access professional holistic medical advice.

Solution

Forma is a health app that combines fitness wearable data and tennis-specific content to provide players with a highly personalized holistic approach to injury prevention while on and off the court.

Outcomes

Forma is currently deployed in several top-tier academies in Spain, with high user retention, and loved by trainers and players. We've raised over €1M in funding and will launch to the public in 2025.

Forma Features

Above are the 6 key features of Forma. We combine these to help tennis players get the most accurate representation of how their body and mind is responding to the training they do.

Above are the 6 key features of Forma. We combine these to help tennis players get the most accurate representation of how their body and mind is responding to the training they do.

An overview of the Forma Player app. Showcasing user inputs, activity tracking, content, and the main user metric - the Forma Score

An overview of the Forma Player app. Showcasing user inputs, activity tracking, content, and the main user metric - the Forma Score

Research & Testing

We've done research and testing with players, academies, and clinics all over spain, the UK, and US. Taking the needs from each stakeholder and combining them into a thoughtful digital product / service.

We've done research and testing with players, academies, and clinics all over spain, the UK, and US. Taking the needs from each stakeholder and combining them into a thoughtful digital product / service.

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